meshal al obaidallah

In this series, random—and some obscure—places in Saudi Arabia, with no relation to the international fashion world, are not only given a connection to fashion, but turned into a fashion brand themselves.

It is a tongue-in-cheek series that also critiques widespread consumerism in Saudi Arabia where people obsess with appearances, forgetting their roots. This series acts as a simple reminder.

The series currently contains 7 works.